Damo Teahouse
A moment of rest with tea.
Sector
Retail
Year
2025
Duration
12 weeks
Tools
Figma
Procreate
Scope
Brand
Art Direction
Packaging Design
TL;DR
Ahead of Damo’s second location, I developed a new brand system, logo, color palette, and art direction inspired by the way light filters through hanji and creates shifting shadows.
Across brand touchpoints, I kept the experience intentionally handmade through details like stamped tape labels and tactile packaging, creating a cohesive identity that connected the physical space with the brand.
Influence
The identity was designed around the idea of creating a space for rest, translating into a more tactile and atmospheric visual language that also informed the new location’s interior direction—from dark woods and angular forms to vintage pieces rooted in Korean aesthetics.
